Most businesses, large and small, struggle with one of the simplest and most powerful marketing strategies available.

That is creating, maintaining, updating and using a customer database. Your client list is pure gold!

Building a database is an absolute must in ANY business. You must have some type of system in place for keeping in touch with your clients and prospects.

What information do you currently have about your customers?

Do you keep any at all?

Most businesses retain very little information and in turn know very little about their customers.

Take out a piece of paper and make a list of the businesses you have purchased from in the past 2 to 4 weeks. Now place a check mark next to those who asked you for your name and address. Now place a check next to the ones who asked you for your email address. Then put a check next to those who sent you a ‘thank you’ note. Finally, put a check mark next to those that have contacted you since your purchase and asked you to return to their business.

Our guess is that most companies have very few check marks and none of them have four check marks. If your business begins database marketing and you use the information to create a relationship with your clients, you will set yourself ahead of your competitors. Can you see how powerful this information would be if you collected and integrated it into your marketing system?

Collect Client and Prospect Data.

With today’s technology, there is really no excuse to not collect and use a database of client and prospect information. It is worth an absolute fortune to your business.

Collecting the information doesn’t have to be awkward or blatantly obvious either. Where most people fail is when they make it a chore to collect the information. The key is to position it so your prospects want to give you their information. They want you to contact them again. And don’t tell us your business doesn’t have enough value to create that desire. If you don’t think so or can’t find the value, we’ll help you find it. Or, we’ll show you how to leverage off other people’s value.

Ideally, you should be able to rapidly access names, phone numbers, postal addresses, email addresses and purchase history. Bonus information includes birthdays, anniversaries, hobbies, or their professional affiliations.

Send clients and prospects birthday and anniversary cards. Send them referrals for their own businesses. But do so in a way that strengthens your relationship with them.

Write a personal note – something to the effect of, “Hey Frank, I was talking to a friend the other day and I thought that she could really use your services. I told her I would pass her name along to you so she is expecting your call. Here’s her contact info…” Follow up with a phone call to see how things went.

Likely this is not news to you. You know what you need to do but like most business owners, you just don’t have the time to do it. That’s where we come in.

When we implement our system into your business, we will show you how to harness the power of your customer and prospect data in order to help increase your sales and profits. You will learn the true meaning of CRM (Customer Relationship Management) and what it can mean to your future.

You will develop stronger relationships with your clients in order to improve client retention for your products and services.

You will learn about the best and the most valuable client information to collect, as well as how to use it to establish and profit from your new client relationships.

Some even argue that the most valuable asset in your business is your client list.

If you don’t have and use a client list, your company is only worth as much as the physical assets you have in the building. With a good database as part of your marketing system, you become a profit-generating marketing powerhouse!

Call us:

Telephone: 250-419-4596
dave@strategicedge.ca